We've moved to Frome!


Come and visit our lovely new specialist running store in our home town of Frome - open now. We'll be closing the Bath store at the end of this month (May 2016) so we are having a massive clearance sale with most items at half price.


Frome shop address:

6 Kingsway
BA11 1BT
(01373) 464889


If there's something specific you're after, give us a call before your visit to make sure those items are at the store you're going to.


Switching tech

We're in the middle of an online revamp here and so our web shop is currently shut down while we switch over to a new system. Feel free to look through the brands we stock using the 'Brands' tab above and if you have any questions don't hesitate to give us a call.


About DEKA

We specialise in independent, British sportswear brands. Our aim is to give you options for running that you might not have seen before. We set out to discover innovative brands and products and bring them into our store for you to see, feel and try on - some products demand to be seen in real life not just on a web page.

We take care to select brands that have clear and responsible ethical policies and use natural materials wherever possible. For instance, we love merino wool - and we ensure that all of our brands use ethically-sourced merino only. We have lots of merino-based running kit, it's amazing! The best thing, apart from the sweat-wicking and quick-drying properties is that it doesn't smell. Get yourself some now!

We are more than just a store - we are a community space and have strong links with local running clubs. We are runners and we are really enthusiastic about getting out there and having a go. We regularly hold successful movie nights and group runs from our stores.