Hoka One One

Hoka One One are here to change our thinking about running shoes. These guys are turning conventional wisdom on its head and creating shoes that break all the rules - yet they work. With a raft of sponsored athletes ranging from track stars to ultra gods and goddesses, there is no disputing the effectiveness of these shoes.

What's different about Hokas? I'll let them tell you:

CRAZY IS SMART

Since 2010, HOKA ONE ONE has been on a quest to bring ground-breaking and elevated benefits to all runners. HOKA ONE ONE engineers unique performance midsole geometries that feature higher volume, softer density, and greater rebounding foam than standard running shoes.