Ultimate Direction

If you're going to run long distance, or you fancy heading into the mountains, you're going to need a pack. These guys know what they're doing - they design in collaboration with top ultra runners like Anton Krupicka, Scott Jurek and Jenny Jurek. They also stand out for having created female-specific pack designs. An instant favourite among the DEKA running crew.

UD would like to make you aware of the following:

In 1985 Ultimate Direction invented the entire category of hydration packs. We designed the first waist pack designed to carry bottles, a few years later created the first pack/strap to carry a water bottle in your hand, and made numerous other innovations that helped define what a hydration pack is today.

30 years later we are at the forefront again, having created and popularized the "vest" concept for carrying water, featuring no-bounce comfort and the ability to easily access bottles in the front. Now we are introducing the very first women's-specific line of hydration packs, and have updated the whole product line with new technical fabrics, streamlined design, and contemporary colors.